Readership Profile

My music magazine will be targeted at predominantly female indie music fans, aged between fifteen and twenty-eight. They are creative and unique with an eye for fashion. Most are in C1 professions.

Character Profile

India is in her first year studying fashion at university. She prides herself on her individual look and spends most of her student loan on clothes and music. She is a huge fan of indie rock, and loves bands that are unknown because it makes her feel different and special. When India isn’t shopping or at the vinyl store where she works, she enjoys going to very small, intimate gigs with her friends. She hates the idea of ‘pop’ and the monotonous way that most people her age conform to society. She believes that everyone should have their own style and express themselves. This is why she loves artists for their music, personality and style and dislikes the untalented pop stars that are primarily famous for their ordinarily good looks. Although she doesn’t get paid very much India gets a discount on vinyl records, which she finds have a much better sound than her iPod. Her job introduces her to artists new and old, and so she has a very wide range of musical knowledge. Apart from music and shopping, in her spare time India loves reading, gardening and playing her harp.