Brand Identity

1.   Vine – abbreviation of vinyl represents nature and freedom, closeness with music. The name is also unique and so represents the distinctive style of the target audience. However an alternative connotation of ‘Vine’ is that is symbolises wine. Despite this, I think it could still work because my target audience is 15-30 year old women, the older of whom are stereotypically wine drinkers. Furthermore this reflects the classy, elegant style.

2.   Pure – slight irony in that the magazine is quite rebellious and honest, however it also symbolises the honest style of the magazine and reflects the target audience’s love to feel unique and inspirational.

3.    Choice – this represents the freedom and authenticity of the magazine.

4.    3 – This is short and dramatic. It could represent a triangle, a shape which is strongly associated with the ‘indie’ style.

5.    Mode – This symbolises a strong sense of style, and with my very fashion focused magazine, it does give the reader an idea about the style.

6.    Kick – ‘Kick’ has a somewhat violent connotation and therefore appeals to rebellious readers. Additionally it suggests energy and youth. Furthermore it reflects adrenaline; as in when people get a ‘kick’ out of doing something. This also represents danger and excitement.

7.    Alt – An abbreviation of ‘alternative’. ‘Alt’ clearly portrays the genre of the magazine.

8.    Key – this represents the keys of a musical instrument, but alternatively could be a key to a lock, implying that there is something to open. This suggests to the reader that the magazine is unlocking the secrets of the music industry. Furthermore, key implies necessity, and could infer that the magazine is vital to indie rock music fans.

9.   Raw- this represents the truthfulness of the magazine and the bare, stripped back style. Additionally it has quite a meaty connotation, reflecting the animal inside the reader; who they are deep inside and giving a slightly amoral feel. This uncut vibe seems quite daring, and therefore appeals to the reader, who strives to be individual. Furthermore it makes the reader think of the word “Roar”.

10. Roar - a very loud sound representing power and danger. This indicates the rock style.