Problem Page Target Audience

Age Range

The problem page will be for a sixth form magazine, so the age range will be sixteen to eighteen year olds. Therefor the issues and questions will be very school and relationship focused. Students will be interested because they will be dealing with the same sort of issues.

Gender

I am going to focus on a female target audience, because I think women are generally more likely to be interested in a problems page. I think this is because they look for advice more than men, who usually prefer to deal with any issues in their own ways. In addition women can often find situations much more serious than men do, and will look for help to avoid making a mistake.

Personality

Although I will aim to make an advice column for a wide range of people, I will aim it at people who are interested in gossip. This is because they will probably be interested in embarrassing stories and issues. It is likely that these people will be a little bit nosy, and therefore be intrigued by other people’s issues.

Interests

The problem page will be aimed mostly at people who like to read, but also others who aren’t so good at reading. A clear, concise layout with large images will invite these readers in, because less text will appear less intimidating. I will also aim the article at an audience who are quite serious, and are consequently worried about their own lives.