o The masthead is large and clear in order to quickly inform
the reader on the page topic.
o A clear image of the agony aunt creates a sense of
familiarity between them and the reader, as does the use of a name in the
masthead. The agony aunt is always smiling to imply they are friendly, nice and
trustworthy.
o A distinct difference between question and answer, usually
in colour, helps the text to be clear and easy to read.
o Most columns have bright colours, often including pink,
which suggest a female target audience.
o Key words are emphasised to catch the reader’s attention
and curiosity.
o Contact information allows the reader to get involved with
the problem page.
o Contain slogans, usually to explain why the agony aunt’s
advice is reliable.
o Some problem pages contain images relating to the
questions.
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